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BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands ReviewMartin Lindstrom does a great job letting the reader know that the root of success when communicating with kids is understanding kids, their lives, dreams and hopes. He not only analyzes data from 7 countries, but includes his own experiences with working with kids and with kids related brands. He is able to get his point across without being boring, looking at the subject form different angles.I also checked out the MartinLindstrom.com site. I think it is a great site, with tons of brand info related to kids and general brand trends. Well done!BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands Overview
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