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Jump Point: How Network Culture is Revolutionizing Business ReviewEver wonder what the interaction between business and consumers will be like in the not-too-distant future? (Hint: it probably won't include the singing cereal box of the movie Minority Report.) Author Tom Hayes thinks we're in the first steps of a massive cultural change, as fundamental as The Industrial Revolution. Inter-connectivity. You can see it beginning now with the success of social networking sites, and retailer websites like this one that allow for user reviews.A major hallmark of the future will be a battle for the consumer's attention, with the winner going to those businesses whom the consumer trusts. (Out with TV pitchmen and in with friends' recommendations.) Those businesses that allow consumers to mashup their own products will leave behind those that insist on strict intellectual property rights.
You can see a lot where the future is going by just looking around, by extrapolating trends, but Hayes puts it all together into a cohesive whole. This is a must-read book for anyone, businessperson or consumer, who wants to understand where society is going. And Hayes thinks we'll be there soon -- predicting 2011 as the point where there'll be 3 billion people world-wide connected to the Internet.
I gave the book 5 stars not because it was perfect -- I think Hayes's enthusiasm sometimes makes him jump to conclusions -- but because there are so many ideas and observations here that it would take ages to put something like this together from other sources. And it's well-written, in a light, breezy style, that kept my attention throughout. Well-done!Jump Point: How Network Culture is Revolutionizing Business Overview
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