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Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage ReviewGetting China and India Right is an authoritative and research-driven book essential to executives in global corporations, business academics and economists. Dr. Gupta and Ms. Wang have integrated vast amounts of quantitative and qualitative research to provide a valuable (and unique) perspective to anyone currently doing business or aspiring to win on the global playing field -- which should be ANY company with global or multinational presence. I have already referred the book to several clients and CXOs wrestling with the complexity of leveraging the capabilities of these countries and tapping into the mega-markets represented by their populations. The response I have received has been only positive.
The book is organized in a logical manner which allows readers to take individual chapters of interest and dig right in or take a comprehensive perspective reading through front to back. Loaded with rich data, case studies and interview findings, Getting China and India Right shakes some myths many executives I have worked with have long held (e.g. its either China OR India, or its only about cost-saving). It compels executives to reexamine their current approaches and mental models about global competition much like Porter did with Competitive Strategy or Competitive Advantage of Nations. So, while it certainly shakes executives who are not "Getting it Right" but does not leave them paralyzed with just high level, inactionable concepts. It provides highly tangible strategic recommendations along with specific approaches to building the capabilities needed to win and detailed questions organizations need to answer.
Our firm has utilized many of Dr Gupta's recommendations and approaches in supporting clients wrestling with these difficult issues. Many other books on China or India gloss over the complexity of each country or inherent strategic challenges, leaving readers with no clear perspectives on what they can specifically do to realign strategies. Other books also tackle each country as an individual case when in fact, as Gupta and Wang clearly demonstrate, one must look at BOTH countries on an integrated basis as part of a global network of strategic capabilities. This insight in and of itself makes this a MUST READ as it changes everything in how companies view the competitive opportunity/threat. Other insights on how to sell into these mega markets, win talent wars, or compete against domestic companies further arm companies to win.
The book was an easy read, written in a direct, authoritative and user-friendly manner. This likely stems from both Dr Gupta and Ms Wang's style (I have seen them speak to large organizations) and they are excellent speakers, approachable, confident and engaging.High marks to Getting China and India Right as these countries are the critical battlegrounds for the next 20 years and Gupta/Wang provide executives essential firepower to win.
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