Beyond "e": 12 Ways Technology is Transforming Sales & Marketing Review

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Beyond "e": 12 Ways Technology is Transforming Sales & Marketing ReviewHaving taught a variety of marketing courses at the undergraduate, graduate and executive levels, I am always looking for books that present the ways in which new technology (and the Internet in particular) are affecting market relationships. Often these texts are full of exaggerrated "war stories" or can be easily summarized into a few general points. Steve Diorio's book, in contrast, is current, meaty and well substantiated. He not only provides several examples of recent successes and failures but synthesizes this new information into the age old framework of serving the customer and firm by adding value to both. I highly recommend this book to any marketing professional as well as any professor who wishes to bring their marketing strategy or course content into the 21st century.Beyond "e": 12 Ways Technology is Transforming Sales & Marketing Overview

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