The New Pioneers: Sustainable business success through social innovation and social entrepreneurship Review

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The New Pioneers: Sustainable business success through social innovation and social entrepreneurship ReviewThe subtitle for The New Pioneers is `Sustainable business success through innovation and social entrepreneurship'. So when I picked up the book, I thought it would focus away from the concepts of corporate responsibility and more on the social entrepreneurs who are demonstrating a new way to do business. This did not turn out to be completely true.
Tania Ellis has divided her book into two parts. `New ways, new needs' sets the framework for sustainable business by talking about the existing paradigms and how they are driving a new force for change. The second part - `New needs, new solutions' focuses on the paths to sustainable business, telling the reader about the new approaches that have been adapted and providing a range of example from which to learn.
In part one, Ellis takes the reader through a whole range of material, covering the whole of the current thinking in the sustainable business field. This part of the book is also full of examples of successful big and small businesses and their approach to their work. Ellis talks about corporate responsibility as well, but provides a clear understanding of what social entrepreneurship is, including the different approaches to defining this relatively new concept.
In part two, the author focuses on the changing world and what this means for the traditional CSR community. She outlines the arguments that have been made for Corporate Sustainability and Responsibility, rather than Social Responsibility as well as for Corporate Social Innovation. She also outlines the four Cs of sustainable innovation - clear purpose, corporate engagement, collaborative co-creation and clear communication.
Perhaps the one negative point of the book is that it is rooted in the present. If a reader picks it up in 3-4 years, he or she may be hard pressed to set the context and remember the details of the financial crisis and other current events to which the author often refers.
All in all, The New Pioneers is an excellent first book to read if you're relatively new to the idea of sustainable business and social entrepreneurship. It's also great to read as a repository for real-world examples of innovative business practices. You can also get a taste of what the book holds by looking at the author's website and blog - [...]
Reviewed by: Nazareth Seferian, CSR International
This review was originally published at [...]The New Pioneers: Sustainable business success through social innovation and social entrepreneurship Overview

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