BrandSimple: How the Best Brands Keep it Simple and Succeed Review

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BrandSimple: How the Best Brands Keep it Simple and Succeed ReviewBeing the founder of a creative consultancy, I face the difficult challenge of differentiating my client's products and services everyday. Most of the books I've read on this topic are rather theoretical and, therefore, not very useful. Allen Adamson's "BrandSimple" is quite the opposite. It is chock full of stuff I can use to make me better at my job. It illustrates how a simple brand idea can cut through the clutter like a hot knife through butter. It also provides valuable techniques to help you get there. Real life case studies from clients such as GE, FedEx and Baby Einstein beautifully illustrate the points made in the book. I would recommend it to both marketing professionals and students alike. In fact, I have put "BrandSimple" on the required reading list for the graduate course I teach at Columbia University.BrandSimple: How the Best Brands Keep it Simple and Succeed Overview

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