The Change Game: How Today's Global Trends Are Shaping Tomorrow's Companies Review

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The Change Game: How Today's Global Trends Are Shaping Tomorrow's Companies ReviewAt last here is a book that gives a thorough account of the basic drivers of global change and their consequences, rather than trying to force observed events into some predetermined theory. Lawrence bases his book on in-depth interviews with a wide range of organizations and does a masterly job of synthesizing the findings and presenting them in an informal, highly readable and logical way.
Lawrence is particularly good at conveying the systemic connections between the drivers of change and the various organizational responses to change. For this reason the book provides an excellent guide both to understanding and for action. The main arguments and findings are well summarized through the book, which makes it easy to focus on issues of specific concern, such as downsizing, mergers and strategic partnering.
Because the book is based on interviews with executives of organizations, certain important drivers are not highlighted. For example, although the fact that customers (both business and personal) are becoming more demanding is highlighted, the underlying changes in attitudes between the generations is not. Similarly, the rapidly rising concern with sustainability does not figure strongly. This is perhaps a reflection of what is in the consciousness of the author's respondents, rather than a reflection on the author himself.The Change Game: How Today's Global Trends Are Shaping Tomorrow's Companies Overview

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