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Business Stripped Bare: Adventures of a Global Entrepreneur ReviewFor years it's been frustrating to me that none of Richard Branson's books were available on audio, so when this one came out I jumped on it.Okay, this book is not as instructional and detailed as books like Good to Great. However, as wonderful as those other authors are, none of them have founded multi-billion dollar international firms. So what advice is here is coming straight from a source.
I know some are probably scoffing at the idea, sure that this book is ghost written, but I doubt it. Branson is a brand fanatic, who has made himself the living symbol of the brand.
Unlike Trump and others who espouse a cut-throat, zero-sum philosophy, Branson shows that entrepreneurship and conscience are not mutually exclusive. You can be a good person and a good businessman.
So if you want some sound business advice and a solid dose of hope this is the book to read... or listen.Business Stripped Bare: Adventures of a Global Entrepreneur Overview
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